Does AI recommend Gusto? ChatGPT, Perplexity, Gemini and Google AI Mode data (2026-W43)

Gusto in Payroll & HR software: rank 1 of 13

• Mention rate: 91.7% of 24 answers (95% CI 74.2% to 97.7%)
• Named first (top pick): 45.8% of answers
• Average position when named: 1.68
• Own website cited in: 41.7% of the answers that named it
• Category leader: Gusto at 91.7% (this brand)

By engine

Websites cited in answers that named Gusto

Domains cited alongside Gusto in these answers (number of answers in brackets): gusto.com (10), onpay.com (6), rippling.com (6), adp.com (5), deel.com (5), zoho.com (4), fitsmallbusiness.com (4), forbes.com (3).

The questions we asked

1. What is the best payroll and HR software for a small business?
2. What is the best payroll software for a company with remote employees in several states?
3. What is the best HR platform for a startup that is hiring fast?
4. What is the best payroll service for hiring international contractors?
5. What is the easiest payroll software for a business with under 20 employees?
6. What are the top 5 payroll and HR tools in 2026?

Other tracked brands in this category

Rippling (75%), Deel (58.3%), ADP (50%), OnPay (45.8%), QuickBooks Payroll (33.3%), BambooHR (29.2%), Remote (25%), Oyster (16.7%), Justworks (8.3%), Paychex (4.2%), Paylocity (4.2%), Paycom (0%)

How to read this

This is one weekly snapshot: 24 answers per category (6 questions, 4 engines), so the confidence interval above is wide for small samples. Engines change their answers between runs. A brand that is not tracked here may still be named; we only track the brands we listed in advance for each category. The data is free to reuse under CC BY 4.0: brands CSV, methodology.

Across all 231 answers in 2026-W43, 69% of the 1,503 cited pages were third-party sites (reviews, listicles, forums, publishers) and the rest were vendors’ own domains. So for most brands, what AI engines say depends on what other sites say. Full 2026-W43 edition.

Check your own brand (or a client’s)

This page is about Gusto as one of the brands we track. To see how ChatGPT, Perplexity, Gemini and Google AI Mode treat your brand, run the free check: 20 live answers, about a minute, no card. Agencies can order a white-label audit for up to 5 client domains.

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