Home / AI Search Index / 2026-W43
Weekly edition 2026-W43 · collected 2026-10-22 · US, English · CC BY 4.0
Who AI recommends: 10 software categories, 231 answers
Every week we ask ChatGPT (with search), Perplexity, Gemini and Google AI Mode the same 6 buyer questions in each of 10 software categories and count which brands they name, which they name first, and which websites they cite. This is the first weekly edition.
Key findings
- HubSpot is named in 100% of CRM software answers (95% CI 86.2–100%).
- QuickBooks is named in 100% of Accounting software answers (95% CI 86.2–100%).
- Wix is named in 100% of Website builders answers (95% CI 86.2–100%).
- In 5 of 10 categories the four engines do not agree on a top pick.
- 69% of citations point to third-party sites (reviews, media, forums), not to the vendors themselves.
- The most-cited domain across all answers is zapier.com (51 of 231 answers).
The sites AI engines cite
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/top-cited-sites.svg" alt="Sites AI engines cite most, AI Search Index 2026-W43">
Vendor sites still matter (a vendor's own pages were 31% of citations), but most of what the engines lean on is third-party: software blogs, review sites, publishers and forums. Getting onto those pages is the most direct lever a brand has.
How the engines differ
| Engine | Answers | Avg. words | Tracked brands named | Domains cited |
|---|---|---|---|---|
| ChatGPT | 60 | 552 | 4.5 | 8.5 |
| Perplexity | 60 | 205 | 4.9 | 9.0 |
| Gemini | 60 | 503 | 4.7 | 3.0 |
| Google AI Mode | 51 | 366 | 4.5 | 5.2 |
Averages per answer. ChatGPT runs with web search; Perplexity is the Sonar API; Gemini and Google AI Mode are collected as served to a US, English user with no login.
Categories: CRM software · Project management software · Email marketing software · Accounting software · Help desk software · SEO tools · AI coding assistants · Payroll & HR software · Website builders · Ecommerce platforms
CRM software
HubSpot is named in 100% of 24 answers. All four engines put the same brand first most often: HubSpot.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/crm.svg" alt="CRM software AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| HubSpot | 100% (86.2-100) | 54.2% | 1.62 | 100% | 100% | 100% | 100% |
| Zoho CRM | 100% (86.2-100) | 12.5% | 2.83 | 100% | 100% | 100% | 100% |
| Pipedrive | 70.8% (50.8-85.1) | 4.2% | 2.59 | 67% | 67% | 67% | 83% |
| Salesforce | 62.5% (42.7-78.8) | 25% | 2.73 | 67% | 67% | 67% | 50% |
| Freshsales | 25% (12-44.9) | 0% | 3.83 | 17% | 50% | 17% | 17% |
| monday CRM | 20.8% (9.2-40.5) | 4.2% | 3.2 | 0% | 0% | 50% | 33% |
| Microsoft Dynamics 365 | 16.7% (6.7-35.9) | 0% | 5.0 | 17% | 17% | 17% | 17% |
| Less Annoying CRM | 12.5% (4.3-31) | 0% | 4.0 | 17% | 17% | 17% | 0% |
| Attio | 8.3% (2.3-25.8) | 0% | 4.5 | 17% | 0% | 0% | 17% |
| Copper | 8.3% (2.3-25.8) | 0% | 5.0 | 0% | 0% | 17% | 17% |
| Close | 4.2% (0.7-20.2) | 0% | 3.0 | 0% | 17% | 0% | 0% |
| Insightly | 0% (0-13.8) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | HubSpot (3/6) | HubSpot (4/6) | HubSpot (3/6) | HubSpot (3/6) |
Same question as Oct 19 ("What is the best CRM software for a small business?"), engines naming each brand, Oct 19 → Oct 22: Freshsales 2→1, Less Annoying CRM 1→2. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): ActiveCampaign (4), Salesflare (2). Most-cited domains: zoho.com (10), hubspot.com (9), pipedrive.com (9), salesforce.com (8), pcmag.com (6), zapier.com (6).
The 6 questions
- What is the best CRM software for a small business?
- Which CRM should a 10-person B2B sales team use?
- What is the easiest CRM to set up for a startup?
- What is the most affordable CRM with good automation?
- Which CRM is best for a growing company that needs marketing and sales in one place?
- What are the top 5 CRM tools in 2026?
Project management software
Asana is named in 95.7% of 23 answers. The engines disagree on the top pick: Asana, ClickUp, Trello.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/project-management.svg" alt="Project management software AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Asana | 95.7% (79-99.2) | 30.4% | 2.36 | 100% | 100% | 83% | 100% |
| ClickUp | 82.6% (62.9-93) | 26.1% | 2.42 | 100% | 83% | 67% | 80% |
| monday.com | 82.6% (62.9-93) | 8.7% | 3.0 | 83% | 83% | 83% | 80% |
| Trello | 69.6% (49.1-84.4) | 26.1% | 2.06 | 67% | 50% | 83% | 80% |
| Jira | 43.5% (25.6-63.2) | 0% | 4.4 | 50% | 50% | 33% | 40% |
| Wrike | 39.1% (22.2-59.2) | 0% | 4.44 | 17% | 50% | 67% | 20% |
| Basecamp | 21.7% (9.7-41.9) | 0% | 3.4 | 0% | 33% | 17% | 40% |
| Teamwork.com | 17.4% (7-37.1) | 8.7% | 2.25 | 17% | 33% | 17% | 0% |
| Smartsheet | 17.4% (7-37.1) | 0% | 4.25 | 17% | 0% | 33% | 20% |
| Notion | 17.4% (7-37.1) | 0% | 4.75 | 50% | 0% | 0% | 20% |
| Linear | 8.7% (2.4-26.8) | 0% | 6.0 | 0% | 33% | 0% | 0% |
| Airtable | 4.3% (0.8-21) | 0% | 4.0 | 0% | 0% | 17% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | ClickUp (3/6) | Asana (2/6) | Asana (2/6) | Trello (2/5) |
Same question as Oct 19 ("What is the best project management software for a small team?"), engines naming each brand, Oct 19 → Oct 22: monday.com 3→4, Wrike 0→1, Basecamp 1→2, Teamwork.com 0→1. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Zoho Projects (2), Productive (2). Most-cited domains: asana.com (11), clickup.com (11), zapier.com (8), ones.com (7), monday.com (7), trello.com (6).
The 6 questions
- What is the best project management software for a small team?
- Which project management tool is best for remote teams?
- What is the best project management software for agencies managing client work?
- What is the easiest project management app for non-technical teams?
- What is the best free project management tool?
- What are the top 5 project management tools in 2026?
Email marketing software
MailerLite is named in 71.4% of 21 answers. The engines disagree on the top pick: Klaviyo, Mailchimp, MailerLite.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/email-marketing.svg" alt="Email marketing software AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| MailerLite | 71.4% (50-86.2) | 19% | 3.13 | 50% | 67% | 83% | 100% |
| Klaviyo | 66.7% (45.4-82.8) | 14.3% | 2.64 | 67% | 67% | 67% | 67% |
| Brevo | 66.7% (45.4-82.8) | 14.3% | 3.07 | 67% | 67% | 50% | 100% |
| Mailchimp | 47.6% (28.3-67.6) | 9.5% | 2.8 | 50% | 50% | 67% | 0% |
| ActiveCampaign | 42.9% (24.5-63.5) | 19% | 2.89 | 33% | 67% | 33% | 33% |
| Kit | 42.9% (24.5-63.5) | 9.5% | 4.67 | 50% | 33% | 50% | 33% |
| HubSpot | 38.1% (20.8-59.1) | 9.5% | 3.75 | 17% | 67% | 33% | 33% |
| Omnisend | 33.3% (17.2-54.6) | 0% | 3.43 | 17% | 33% | 50% | 33% |
| Constant Contact | 28.6% (13.8-50) | 0% | 3.33 | 17% | 17% | 50% | 33% |
| beehiiv | 14.3% (5-34.6) | 0% | 2.0 | 17% | 17% | 17% | 0% |
| GetResponse | 9.5% (2.7-28.9) | 4.8% | 4.0 | 17% | 17% | 0% | 0% |
| Substack | 9.5% (2.7-28.9) | 0% | 5.0 | 17% | 0% | 17% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Klaviyo (1/6) | Mailchimp (1/6) | MailerLite (1/6) | MailerLite (2/3) |
Same question as Oct 19 ("What is the best email marketing platform for a small business?"), engines naming each brand, Oct 19 → Oct 22: Mailchimp 2→3, ActiveCampaign 2→1, HubSpot 1→2, Omnisend 3→2. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Drip (3), Sender (2), EmailOctopus (2), Zoho Campaigns (2). Most-cited domains: brevo.com (8), zapier.com (7), klaviyo.com (7), hostinger.com (5), sequenzy.com (5), getresponse.com (5).
The 6 questions
- What is the best email marketing platform for a small business?
- What is the best email marketing tool for an ecommerce store?
- What is the best email marketing software for creators and newsletters?
- What is the cheapest email marketing service that is still reliable?
- Which email marketing platform has the best automation?
- What are the top 5 email marketing tools in 2026?
Accounting software
QuickBooks is named in 100% of 24 answers. All four engines put the same brand first most often: QuickBooks.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/accounting.svg" alt="Accounting software AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| QuickBooks | 100% (86.2-100) | 62.5% | 1.92 | 100% | 100% | 100% | 100% |
| Xero | 91.7% (74.2-97.7) | 8.3% | 2.64 | 100% | 67% | 100% | 100% |
| FreshBooks | 91.7% (74.2-97.7) | 20.8% | 2.91 | 83% | 100% | 100% | 83% |
| Wave | 87.5% (69-95.7) | 8.3% | 3.62 | 83% | 100% | 100% | 67% |
| Zoho Books | 83.3% (64.1-93.3) | 0% | 3.75 | 83% | 83% | 83% | 83% |
| Sage | 20.8% (9.2-40.5) | 0% | 5.6 | 33% | 33% | 0% | 17% |
| NetSuite | 16.7% (6.7-35.9) | 0% | 5.75 | 17% | 33% | 0% | 17% |
| Puzzle | 12.5% (4.3-31) | 0% | 3.33 | 17% | 17% | 17% | 0% |
| Pilot | 8.3% (2.3-25.8) | 0% | 4.0 | 0% | 0% | 33% | 0% |
| Bench | 4.2% (0.7-20.2) | 0% | 5.0 | 0% | 0% | 17% | 0% |
| Kashoo | 0% (0-13.8) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | QuickBooks (3/6) | QuickBooks (4/6) | QuickBooks (4/6) | QuickBooks (4/6) |
Same question as Oct 19 ("What is the best accounting software for a small business?"), engines naming each brand, Oct 19 → Oct 22: Zoho Books 3→4, Sage 1→0. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): none with 2+ answers. Most-cited domains: xero.com (10), nerdwallet.com (8), quickbooks.intuit.com (8), waveapps.com (7), pcmag.com (6), freshbooks.com (6).
The 6 questions
- What is the best accounting software for a small business?
- What is the best accounting software for freelancers?
- What is the best alternative accounting software for a small business that wants to switch?
- What is the easiest bookkeeping software for a non-accountant?
- Which accounting software is best for a growing startup?
- What are the top 5 accounting software tools in 2026?
Help desk software
Freshdesk is named in 81.8% of 22 answers. The engines disagree on the top pick: Intercom, Zendesk.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/help-desk.svg" alt="Help desk software AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Freshdesk | 81.8% (61.5-92.7) | 4.5% | 2.56 | 83% | 83% | 67% | 100% |
| Intercom | 68.2% (47.3-83.6) | 31.8% | 2.0 | 67% | 67% | 67% | 75% |
| Zendesk | 68.2% (47.3-83.6) | 31.8% | 2.13 | 67% | 67% | 67% | 75% |
| Help Scout | 63.6% (43-80.3) | 4.5% | 3.29 | 83% | 67% | 50% | 50% |
| Zoho Desk | 54.5% (34.7-73.1) | 13.6% | 2.92 | 33% | 83% | 50% | 50% |
| Gorgias | 31.8% (16.4-52.7) | 13.6% | 3.0 | 33% | 33% | 33% | 25% |
| Jira Service Management | 31.8% (16.4-52.7) | 0% | 4.0 | 50% | 33% | 17% | 25% |
| HubSpot Service Hub | 31.8% (16.4-52.7) | 0% | 4.57 | 33% | 17% | 33% | 50% |
| Kustomer | 4.5% (0.8-21.8) | 0% | 3.0 | 0% | 0% | 17% | 0% |
| Front | 0% (0-14.9) | 0% | - | 0% | 0% | 0% | 0% |
| Gladly | 0% (0-14.9) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Zendesk (2/6) | Intercom (2/6) | Intercom (2/6) | Zendesk (2/4) |
Same question as Oct 19 ("What is the best help desk software for customer support?"), engines naming each brand, Oct 19 → Oct 22: Freshdesk 4→3, Intercom 4→3, Help Scout 3→4, Zoho Desk 2→3, HubSpot Service Hub 2→3. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Salesforce Service Cloud (3), ServiceNow (3), Tidio (2), eDesk (2), Fin AI Agent (2), osTicket (2). Most-cited domains: intercom.com (14), freshworks.com (8), helpscout.com (7), helpdesk.com (6), alloysoftware.com (6), zendesk.com (5).
The 6 questions
- What is the best help desk software for customer support?
- What is the best customer support software for a small ecommerce business?
- Which help desk tool has the best AI agent for answering tickets?
- What is the best help desk software for a SaaS startup?
- What is the most affordable help desk software?
- What are the top 5 help desk tools in 2026?
SEO tools
Semrush is named in 95.5% of 22 answers. All four engines put the same brand first most often: Semrush.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/seo-tools.svg" alt="SEO tools AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Semrush | 95.5% (78.2-99.2) | 59.1% | 1.67 | 100% | 83% | 100% | 100% |
| Ahrefs | 81.8% (61.5-92.7) | 9.1% | 2.44 | 100% | 67% | 83% | 75% |
| SE Ranking | 72.7% (51.8-86.8) | 9.1% | 3.19 | 50% | 83% | 67% | 100% |
| Google Search Console | 63.6% (43-80.3) | 13.6% | 3.43 | 67% | 67% | 67% | 50% |
| Mangools | 40.9% (23.3-61.3) | 0% | 3.78 | 50% | 33% | 50% | 25% |
| Screaming Frog | 31.8% (16.4-52.7) | 0% | 4.0 | 33% | 50% | 17% | 25% |
| Profound | 18.2% (7.3-38.5) | 4.5% | 2.5 | 17% | 17% | 17% | 25% |
| Otterly | 13.6% (4.7-33.3) | 0% | 2.0 | 17% | 17% | 17% | 0% |
| Ubersuggest | 13.6% (4.7-33.3) | 4.5% | 2.33 | 17% | 33% | 0% | 0% |
| Surfer | 13.6% (4.7-33.3) | 0% | 4.0 | 0% | 0% | 33% | 25% |
| AccuRanker | 13.6% (4.7-33.3) | 0% | 4.67 | 17% | 17% | 17% | 0% |
| Moz | 9.1% (2.5-27.8) | 0% | 6.0 | 17% | 17% | 0% | 0% |
| Similarweb | 0% (0-14.9) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Semrush (3/6) | Semrush (3/6) | Semrush (4/6) | Semrush (3/4) |
Same question as Oct 19 ("What are the best SEO tools for keyword research and rank tracking?"), engines naming each brand, Oct 19 → Oct 22: Mangools 1→3. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Google Keyword Planner (4), Keywords Everywhere (4), AgencyAnalytics (2), Searchable (2), Geoptie (2). Most-cited domains: zapier.com (8), semrush.com (5), ahrefs.com (5), seo.com (4), search.google.com (4), mangools.com (4).
The 6 questions
- What are the best SEO tools for keyword research and rank tracking?
- What is the best SEO tool for a small business on a budget?
- What is the best SEO software for an agency managing many clients?
- What is the best tool to track rankings in AI search like ChatGPT and Google AI Overviews?
- What is the best alternative SEO tool for keyword data that costs less?
- What are the top 5 SEO tools in 2026?
AI coding assistants
GitHub Copilot is named in 95.7% of 23 answers. The engines disagree on the top pick: Cursor, GitHub Copilot.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/ai-coding-assistant.svg" alt="AI coding assistants AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| GitHub Copilot | 95.7% (79-99.2) | 17.4% | 2.68 | 100% | 100% | 83% | 100% |
| Cursor | 91.3% (73.2-97.6) | 47.8% | 2.0 | 100% | 83% | 100% | 80% |
| Claude Code | 87% (67.9-95.5) | 13% | 2.55 | 83% | 83% | 83% | 100% |
| Windsurf | 47.8% (29.2-67) | 4.3% | 3.18 | 33% | 50% | 67% | 40% |
| Devin | 30.4% (15.6-50.9) | 13% | 2.86 | 17% | 33% | 50% | 20% |
| OpenAI Codex | 30.4% (15.6-50.9) | 4.3% | 3.29 | 50% | 50% | 0% | 20% |
| Aider | 21.7% (9.7-41.9) | 0% | 4.6 | 0% | 33% | 33% | 20% |
| Cline | 17.4% (7-37.1) | 0% | 5.0 | 17% | 33% | 17% | 0% |
| Tabnine | 13% (4.5-32.1) | 0% | 4.67 | 0% | 17% | 17% | 20% |
| Replit | 13% (4.5-32.1) | 0% | 5.33 | 17% | 0% | 17% | 20% |
| Sourcegraph Cody | 8.7% (2.4-26.8) | 0% | 2.5 | 0% | 17% | 0% | 20% |
| Gemini Code Assist | 8.7% (2.4-26.8) | 0% | 3.0 | 33% | 0% | 0% | 0% |
| Zed | 8.7% (2.4-26.8) | 0% | 5.0 | 0% | 17% | 0% | 20% |
| Amazon Q Developer | 4.3% (0.8-21) | 0% | 5.0 | 0% | 17% | 0% | 0% |
| JetBrains AI | 0% (-0-14.3) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Cursor (3/6) | GitHub Copilot (2/6) | Cursor (4/6) | Cursor (2/5) |
Same question as Oct 19 ("What is the best AI coding assistant for developers?"), engines naming each brand, Oct 19 → Oct 22: Aider 0→1, Cline 1→2. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): none with 2+ answers. Most-cited domains: zapier.com (11), daily.dev (8), github.com (8), cursor.com (7), resources.rework.com (6), sourcegraph.com (4).
The 6 questions
- What is the best AI coding assistant for developers?
- Which AI coding tool is best for large codebases?
- What is the best AI code editor in 2026?
- What is the best AI coding agent for autonomous pull requests?
- What is the best free AI coding assistant?
- What are the top 5 AI coding tools in 2026?
Payroll & HR software
Gusto is named in 91.7% of 24 answers. All four engines put the same brand first most often: Gusto.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/payroll.svg" alt="Payroll & HR software AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Gusto | 91.7% (74.2-97.7) | 45.8% | 1.68 | 100% | 83% | 83% | 100% |
| Rippling | 75% (55.1-88) | 33.3% | 2.22 | 67% | 67% | 83% | 83% |
| Deel | 58.3% (38.8-75.5) | 12.5% | 3.29 | 50% | 67% | 67% | 50% |
| ADP | 50% (31.4-68.6) | 0% | 3.58 | 50% | 50% | 50% | 50% |
| OnPay | 45.8% (27.9-64.9) | 4.2% | 2.91 | 50% | 50% | 50% | 33% |
| QuickBooks Payroll | 33.3% (18-53.3) | 0% | 2.88 | 33% | 33% | 33% | 33% |
| BambooHR | 29.2% (14.9-49.2) | 0% | 4.14 | 33% | 17% | 33% | 33% |
| Remote | 25% (12-44.9) | 4.2% | 3.17 | 17% | 33% | 33% | 17% |
| Oyster | 16.7% (6.7-35.9) | 0% | 3.5 | 17% | 17% | 17% | 17% |
| Justworks | 8.3% (2.3-25.8) | 0% | 4.0 | 0% | 17% | 0% | 17% |
| Paychex | 4.2% (0.7-20.2) | 0% | 5.0 | 0% | 17% | 0% | 0% |
| Paylocity | 4.2% (0.7-20.2) | 0% | 5.0 | 0% | 17% | 0% | 0% |
| Paycom | 0% (0-13.8) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Gusto (3/6) | Gusto (2/6) | Gusto (3/6) | Gusto (3/6) |
Same question as Oct 19 ("What is the best payroll and HR software for a small business?"), engines naming each brand, Oct 19 → Oct 22: Deel 0→1, ADP 4→3, QuickBooks Payroll 2→4, BambooHR 1→0. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Patriot (3), Wise Business (2). Most-cited domains: gusto.com (10), onpay.com (6), rippling.com (6), deel.com (6), adp.com (5), fitsmallbusiness.com (5).
The 6 questions
- What is the best payroll and HR software for a small business?
- What is the best payroll software for a company with remote employees in several states?
- What is the best HR platform for a startup that is hiring fast?
- What is the best payroll service for hiring international contractors?
- What is the easiest payroll software for a business with under 20 employees?
- What are the top 5 payroll and HR tools in 2026?
Website builders
Wix is named in 100% of 24 answers. The engines disagree on the top pick: Squarespace, Wix.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/website-builder.svg" alt="Website builders AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Wix | 100% (86.2-100) | 54.2% | 1.75 | 100% | 100% | 100% | 100% |
| Squarespace | 95.8% (79.8-99.3) | 16.7% | 2.61 | 100% | 83% | 100% | 100% |
| Shopify | 75% (55.1-88) | 0% | 3.94 | 83% | 83% | 67% | 67% |
| Webflow | 66.7% (46.7-82) | 12.5% | 3.0 | 67% | 83% | 50% | 67% |
| Hostinger | 54.2% (35.1-72.1) | 0% | 3.77 | 33% | 67% | 67% | 50% |
| WordPress | 50% (31.4-68.6) | 12.5% | 4.0 | 50% | 67% | 50% | 33% |
| Framer | 29.2% (14.9-49.2) | 4.2% | 3.14 | 33% | 33% | 33% | 17% |
| Duda | 12.5% (4.3-31) | 0% | 4.0 | 0% | 17% | 17% | 17% |
| Carrd | 8.3% (2.3-25.8) | 0% | 5.0 | 17% | 17% | 0% | 0% |
| GoDaddy | 4.2% (0.7-20.2) | 0% | 5.0 | 0% | 0% | 0% | 17% |
| Weebly | 0% (0-13.8) | 0% | - | 0% | 0% | 0% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Wix (3/6) | Wix (5/6) | Squarespace (3/6) | Wix (4/6) |
Same question as Oct 19 ("What is the best website builder for a small business?"), engines naming each brand, Oct 19 → Oct 22: Webflow 0→1, Hostinger 3→4, WordPress 4→3. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Wix Studio (4), Adobe Portfolio (2), Yoast SEO (2). Most-cited domains: wix.com (14), squarespace.com (9), techradar.com (8), hostinger.com (7), websitebuilderexpert.com (6), shopify.com (6).
The 6 questions
- What is the best website builder for a small business?
- What is the best website builder for a portfolio?
- What is the best website builder with good SEO?
- What is the easiest website builder for a beginner?
- What is the best website builder for a designer or agency?
- What are the top 5 website builders in 2026?
Ecommerce platforms
Shopify is named in 91.7% of 24 answers. All four engines put the same brand first most often: Shopify.
Embed: <img src="https://wrenfielddata.com/ai-search-index/2026-w43/ecommerce-platform.svg" alt="Ecommerce platforms AI Search Index 2026-W43"> · credit "Wrenfield Data AI Search Index" with a link.
| Brand | Named in (95% CI) | Named first | Avg. position | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Shopify | 91.7% (74.2-97.7) | 58.3% | 1.64 | 100% | 100% | 83% | 83% |
| BigCommerce | 66.7% (46.7-82) | 8.3% | 2.75 | 67% | 67% | 67% | 67% |
| WooCommerce | 62.5% (42.7-78.8) | 0% | 2.67 | 50% | 67% | 67% | 67% |
| Etsy | 33.3% (18-53.3) | 12.5% | 2.75 | 33% | 17% | 33% | 50% |
| Wix | 33.3% (18-53.3) | 0% | 3.38 | 33% | 33% | 33% | 33% |
| Payhip | 25% (12-44.9) | 8.3% | 1.67 | 33% | 17% | 17% | 33% |
| Gumroad | 25% (12-44.9) | 8.3% | 3.0 | 17% | 50% | 17% | 17% |
| Adobe Commerce | 25% (12-44.9) | 0% | 3.5 | 33% | 50% | 0% | 17% |
| Square Online | 16.7% (6.7-35.9) | 4.2% | 2.75 | 0% | 33% | 17% | 17% |
| Squarespace | 8.3% (2.3-25.8) | 0% | 4.5 | 0% | 0% | 17% | 17% |
| Amazon | 4.2% (0.7-20.2) | 0% | 4.0 | 17% | 0% | 0% | 0% |
| Ecwid | 4.2% (0.7-20.2) | 0% | 4.0 | 0% | 0% | 0% | 17% |
| Salesforce Commerce Cloud | 4.2% (0.7-20.2) | 0% | 4.0 | 0% | 0% | 17% | 0% |
| Lemon Squeezy | 4.2% (0.7-20.2) | 0% | 4.0 | 0% | 0% | 17% | 0% |
| Most often named first | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Brand (answers) | Shopify (4/6) | Shopify (3/6) | Shopify (3/6) | Shopify (4/6) |
Same question as Oct 19 ("What is the best ecommerce platform to start an online store?"), engines naming each brand, Oct 19 → Oct 22: BigCommerce 3→4, Etsy 0→1, Payhip 1→0, Gumroad 0→1. With 4 answers per day, single moves are noise until they repeat.
Other brands named (not tracked): Wix eCommerce (3), Facebook Marketplace (3), OroCommerce (3), Big Cartel (2), eBay (2), Teachable (2). Most-cited domains: shopify.com (14), bigcommerce.com (9), woocommerce.com (6), wix.com (6), etsy.com (5), ecomm.design (5).
The 6 questions
- What is the best ecommerce platform to start an online store?
- What is the best ecommerce platform for a growing brand doing $1M a year?
- What is the cheapest way to start selling products online?
- What is the best ecommerce platform for selling digital products?
- What is the best B2B ecommerce platform?
- What are the top 5 ecommerce platforms in 2026?
Method
- Questions. 6 fixed buyer questions per category (best overall, best for small businesses, cheapest, easiest, a use-case question and an alternatives question), asked word for word. Question 1 in each category is the same question used in the Oct 19 snapshot, so the two can be compared.
- Engines and collection. ChatGPT with web search, Perplexity (Sonar), Gemini and Google AI Mode, from the United States in English, through licensed data APIs on 2026-10-22. 9 of 240 requests returned no answer and are excluded.
- Brand matching. 11-15 tracked brands per category with their aliases (for example "monday.com", "monday work management"). Brand names that are also everyday words (Close, Kit, Wave, Remote, Cursor) count only when capitalized. "Named first" is the first tracked brand in the answer. "Other brands" come from an extractor that reads bold names, lists, headings and links, and only shows names found in 2+ answers.
- Confidence intervals. 95% Wilson intervals on the share of answers naming a brand. With about 24 answers per category, differences under roughly 20 points are not meaningful; trends across weekly editions are.
- Citations. Each domain counts once per answer. images.openai.com, google.com and YouTube links are excluded. "Vendor" means the domain belongs to a tracked brand in that category.
- Limits. API answers can differ from what a signed-in consumer sees, and AI answers vary between runs. This edition cost $1.1 in data fees.
Download and cite
Brand table (CSV) All 231 answers (CSV) JSON
The answers file has one row per answer: category, question, engine, model, first brand, tracked brands in order, other brands, cited domains, word count and a short excerpt. Licensed CC BY 4.0.
Cite as: Wrenfield Data (2026). AI Search Index, weekly edition 2026-W43. https://wrenfielddata.com/ai-search-index/2026-w43/. CC BY 4.0.
Run this for your own brand, or for every client
The AI Search Visibility Tracker runs the same measurement for any brand and question set. Agencies: weekly white-label packets per client.
See a sample client packet