How to launch a GEO / AEO agency service

A three-step service ladder, what the tooling costs per client, what to tell clients about variance and a way to win the first account.

Why agencies are adding GEO

Searches for GEO and AEO services are small but expensive: in US Google Ads data, "geo agency" is searched about 590 times a month, "generative engine optimization agency" about 390 and "answer engine optimization agency" about 320, with advertisers paying roughly $41 to $65 per click for the first two. People looking for a GEO provider are buyers. The service is also easy to sell with evidence: 53% of the 198 agencies we tested were not named once in 40 AI answers about their own market (full study).

A three-step service ladder

	Step	Deliverable
1. Audit (pitch)	AI visibility score, competitors named instead, cited sources, fix list	Free instant check per prospect; a free branded packet for the pitch
2. Monthly tracking	The same question set re-run, trend and per-engine split	Client packets at $12 each, monthly or weekly
3. Fixes	List-page placements, answer pages for the top questions, entity cleanup (profiles, directories, consistent name)	Your content and PR team; the packet's action queue is the scope

What the tooling costs per client

	Option	Cost for 10 clients, monthly reporting
Wrenfield client packets	$120
Semrush AI Visibility Toolkit Base (one domain each)	$990 (10 × $99)
Peec AI	$95 a month for 50 prompts in one workspace; agency credit pools $245, $495 or $795 a month
Profound Agency Growth	$399 per client workspace ($3,990 for 10)

Wrenfield: $12 per packet. Semrush: $99 a month per domain (extra domains $99 each). Profound: $399 per client workspace on its Agency Growth plan, per Profound's agency announcement. Compare more in Semrush and Ahrefs pricing and Peec, Profound and Otterly.

What to tell clients

Be honest about variance. AI answers change between runs. Report trends over 10+ questions and four engines, not one screenshot.
Do not promise rankings. Nobody can promise to be named. Promise measurement, a ranked fix list and a weekly re-test.
Show the quotes. Every number in our packet traces to a quoted answer with the date it was collected, which is what makes it credible in a review.

Start with one prospect

Pick the prospect you most want. Run them through the free check, then send them a packet with your name on it. If you do not know which prospects to start with, the study lists which agency niches are least visible: home-services marketing agencies (69% never named), dental marketing (58%) and law-firm marketing (48%).

FAQ

How do I start a GEO or AEO agency service?

Start with an audit you can pitch: measure how often AI engines name a prospect, who they name instead and which pages they cite. Then sell monthly tracking and a fix retainer. A free instant check and a white-label client packet give you the evidence.

What does a GEO agency deliver?

A GEO agency measures AI-answer visibility across ChatGPT, Perplexity, Gemini and Google AI Mode, then fixes the causes: list-page and directory placements, answer-shaped pages for buyer questions and entity consistency.

What does AI visibility tooling cost per client?

Pay-per-check packets cost $12 per client per run, so about $12 a month for monthly reporting. Subscription tools run from $29 to $399 a month per brand or workspace depending on the plan.

Is GEO different from AEO?

The terms overlap. GEO (generative engine optimization) and AEO (answer engine optimization) both mean making a brand show up in AI-generated answers. Buyers search for both, so use both words on your service page.

Can I promise clients their brand will be named?

No. Engines vary run to run and no one controls them. Promise measurement, a ranked fix list and a regular re-test.

Sources

Search volumes are US monthly averages. Competitor prices are list prices in USD read on Oct 27, 2026; vendors change prices, so check the source before you buy. Our prices are read from the Apify API when this page is built (Apify Free-plan tier). Trademarks belong to their owners; Wrenfield Data is not affiliated with any vendor named here.

Want to see it on a real client?

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