Semrush AI Visibility Toolkit pricing and alternatives

What Semrush's AI Visibility Toolkit and Ahrefs Brand Radar cost in October 2026, the math for an agency with ten clients, and where a subscription still wins.

The short answer

Semrush's AI Visibility Toolkit costs $99 a month per domain and tracks 25 prompts daily. Ahrefs Brand Radar is sold separately: $199 a month for one AI platform's index or $699 for all of them, plus $50, $100 or $250 prompt packs. Both are dashboards for a team that wants daily numbers on one brand. If you are an agency that reports on many clients weekly or monthly, the per-domain pricing is where the cost explodes: ten clients on Semrush Base is $990 a month.

The alternative we sell is pay per check: a finished white-label packet per client for $12 (cheaper at 20+ clients), or raw prompt checks at $0.04 per prompt per engine ($0.06 from Nov 2, 2026). No subscription, no seats. This page does the arithmetic and says where the subscriptions win.

What each plan costs (October 2026)

	Wrenfield Data (Apify)	Semrush AI Visibility Toolkit	Semrush One
Entry price	$0 subscription; $0.04 per prompt per engine	$99/mo per domain (Base)	$199/mo for one AI index; $699/mo for all indexes
What you get	Raw checks or a finished packet per client	25 daily-tracked prompts, 1 domain, 300 AI analysis reports/day	Index: data Ahrefs already collected. Custom prompts are extra
More prompts	Pay for each check	$199 (50 prompts), $299 (100), $549 (200) a month, with the SEO suite	Prompt packs: $50 (2,500 checks), $100 (7,000), $250 (25,000) a month. Lite, Standard and Advanced plans include 150, 300 and 600 checks
Engines	ChatGPT, Perplexity, Gemini, Google AI Mode	ChatGPT, Google AI, Gemini, Perplexity	One index per platform; Claude uses 8 checks per run
Free trial	Free client packet and a free instant check	None for the toolkit; 7 days for Semrush One	Not stated on the pricing page
Agencies	$12 per client packet, white-label HTML and PDF	Each extra domain is another $99 a month	Credits are consumed per platform, location and scheduled run

Semrush Base is $99 a month per domain; extra domains and users cost $99 each. Semrush One prices are monthly. Ahrefs says Lite, Standard and Advanced include 150, 300 and 600 prompt checks a month. A check is one prompt on one platform in one location, so 20 prompts checked daily across 3 platforms and 2 countries use 3,600 checks over 30 days (TechRadar's worked example).

The math for an agency

	10 clients, 25 prompts each	Monthly cost
Semrush AI Visibility Toolkit Base, 10 domains	$990 (10 × $99), daily tracking
Semrush One Starter ($199, 50 prompts, 1 domain)	Does not scale to 10 clients without extra domains
Wrenfield client packets, weekly	$519.60 (10 × $12 × 4.33)
Wrenfield client packets, monthly	$120 (10 × $12)
Wrenfield raw prompt checks: 250 prompts × 4 engines, weekly	about $259.80 (250 × 4 × 4.33 × $0.06)

A packet covers up to 20 questions on four engines plus Google rankings and an action queue, so the two rows are not identical products. The point is the shape of the bill: subscriptions scale with domains and prompts held, pay-per-check scales with how often you actually look.

Where Semrush and Ahrefs win

Daily tracking and alerts. If you need to see a drop the day it happens, a daily-tracked prompt costs about $3.96 a month on Semrush Base. Pay-per-check gets expensive if you run it daily.
One suite. If you already pay for Semrush or Ahrefs, AI visibility sits next to rank tracking, site audit and backlinks in the same login.
A dashboard your team opens. We sell data and finished client reports, not a dashboard.
Ahrefs' pre-collected index. Brand Radar's index lets you look up brands you did not set up tracking for. We only measure the questions you give us.

Where pay-per-check wins

Weekly or monthly client reporting. $12 per client packet, and $120 a month for ten clients checked monthly.
Prospecting. Run a prospect before the pitch call: the free check takes a minute, a full packet is $12.
Pipelines and AI agents. Raw rows through the API or MCP, no seats.
The numbers are the same kind. Every vendor here asks the AI engines live and counts mentions. Answers vary run to run, so judge trends over many prompts, not one screenshot (see our 7,910-answer study).

FAQ

How much does the Semrush AI Visibility Toolkit cost?

The AI Visibility Toolkit Base is $99 a month per domain and includes 25 daily-tracked prompts and one domain for Brand Performance. Extra domains and users cost $99 each. Semrush One plans that include AI visibility are $199, $299 and $549 a month.

How much does Ahrefs Brand Radar cost?

Brand Radar is sold separately from the SEO suite: $199 a month for one AI platform index or $699 a month for all indexes, plus custom prompt packs of $50, $100 and $250 a month. Lite, Standard and Advanced plans include 150, 300 and 600 custom prompt checks a month.

What is the cheapest alternative to the Semrush AI Visibility Toolkit?

For weekly or monthly reporting across several clients, paying per check is cheaper: a finished white-label packet is $12 per client. For daily tracking of one brand, a subscription such as Semrush Base ($99), Peec AI ($95) or OtterlyAI Lite ($29, 15 prompts) is cheaper than running per-check every day.

Do Semrush and Ahrefs track Google AI Mode?

Semrush lists mentions from ChatGPT, Google AI, Gemini and Perplexity. Ahrefs sells one index per AI platform. Check each vendor page for the current engine list before you buy; it changes often.

Can I check one prompt for free?

Yes. Our free check asks four buyer questions and one brand question on four AI engines for any domain and shows the result in about a minute, no account needed.

Sources

Competitor prices are list prices in USD read on Oct 27, 2026; vendors change prices, so check the source before you buy. Our prices are read from the Apify API when this page is built (Apify Free-plan tier). Trademarks belong to their owners; Wrenfield Data is not affiliated with any vendor named here.

Want to see it on a real client?

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