AI visibility tools: pricing compared

What it costs to track whether ChatGPT, Perplexity, Gemini and Google's AI answers mention a brand: subscription trackers against pay-per-check, with the math and where each one wins.

The short answer

Subscription trackers (Peec AI, Profound, OtterlyAI) charge a monthly fee for a fixed number of prompts checked every day. Our tools charge per check, with no subscription: $0.04 per prompt per engine with the AI Search Visibility Tracker (rises to $0.06 on Nov 2, 2026), or $0.015 per raw answer with the AI Answer Scraper.

So the deciding question is cadence. If you need daily numbers on hundreds of prompts, a subscription is cheaper per answer. If weekly or monthly is enough, which it is for most client reporting, paying per check costs a fraction of the subscription.

Side by side

	Wrenfield Data (Apify)	Peec AI	Profound	OtterlyAI
Entry price	$0 subscription; $0.04 per prompt per engine (rises to $0.06 on Nov 2, 2026)	$95/mo Starter (50 prompts)	Free 7-day trial; then Enterprise (custom)	$29/mo Lite (15 prompts)
Tracking frequency	Whenever you run it (on demand or on an Apify schedule)	Daily	Daily	Daily
Engines	ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode	3 of: ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver (Perplexity on Enterprise)	Trial: ChatGPT, Gemini, AI Overviews; Enterprise: up to 9	ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini, Claude are paid add-ons
Agency option	$12 per finished white-label client packet ($7 at 50+ clients)	Credit pools $245 / $495 / $795 per month	Agency Growth: $399/mo per client workspace	Agency pricing on request
Output	Raw rows (answer, mention rank, citations, sentiment) + API, MCP, CSV	Dashboard, Looker Studio (Advanced), API on Enterprise	Dashboard, exports, API	Dashboard, Looker Studio, API and MCP from Standard
Best for	Weekly or monthly checks, pipelines, AI agents, client reporting	Daily brand tracking with a team dashboard	Enterprise programs with content agents	Small teams on a fixed monthly budget

Worked example: 50 prompts on 3 engines

Weekly with us: 50 × 3 × 4.33 weeks × $0.04 = $26 a month.
Monthly with us: 50 × 3 × $0.04 = $6 a month.
Peec AI Starter: $95 a month for the same 50 prompts on 3 engines, checked daily (4,500 answers).
OtterlyAI: Lite covers 15 prompts, so 50 prompts needs Standard at $189 a month (100 prompts, daily).

Per answer, Peec's daily plan ($95 for 4,500 answers, about $21 per 1,000) is cheaper than our per-check price. You pay more per answer with us and much less per month, because you only pay for the checks you actually need.

Which one to pick

A marketing team that wants a daily dashboard and alerts: Peec AI or OtterlyAI. Both are built for it.
An enterprise program with content agents and SSO: Profound.
An agency reporting to clients weekly or monthly: our Agency AI Visibility Reports. Upload a client CSV and get one finished white-label packet per client at $12 ($8 at 20+ clients, $7 at 50+), charged only when the packet completes.
A developer, data team or AI agent that needs the raw data: the tracker or the answer scraper, called through the API or MCP.

FAQ

What is the cheapest AI visibility tool?

For occasional checks, a pay-per-check tool with no subscription: 50 prompts on 3 engines once a month costs $6 with our AI Search Visibility Tracker at today's price. For daily tracking of many prompts, entry subscriptions such as OtterlyAI Lite ($29/month, 15 prompts) or Peec AI Starter ($95/month, 50 prompts) are cheaper per answer.

Which engines matter for AI visibility?

ChatGPT has the most users; Google AI Overviews and AI Mode reach the most searchers; Perplexity cites sources most often. Track the engines your buyers use, and compare engines separately, because each cites different sources.

Why do AI visibility numbers change between runs?

AI answers are not deterministic. The same prompt can name different brands on different runs. Track the same prompt set over time and look at the trend across many prompts, not one screenshot.

Do you sell a dashboard?

No. We sell the data and finished client reports. Results land as rows you can open in Sheets or Looker Studio, push through n8n or Make, or read from an AI agent.

Sources

Competitor prices are list prices (USD, monthly billing unless noted), checked Oct 22, 2026. Our prices are read from the Apify API when this page is built and are the Apify Free-plan tier; paid Apify plans get lower tiers. Vendors change prices; check the source before you buy. Trademarks belong to their owners; Wrenfield Data is not affiliated with any vendor named here.

Try it on a real list

Every tool has a prefilled example that runs for a few cents on Apify's free plan ($5 of monthly credit, no card).

Browse the tools Estimate a month