Home / Methodology

Methodology v1 ยท updated 2026-10-19

How we measure AI answers, and prove we never revised them

Every morning Wrenfield Data asks a fixed panel of 72 questions to the major AI answer engines, records which brands and places they name and which sources they cite, and seals the day with cryptographic hashes and a Bitcoin timestamp. This page explains exactly how, so anyone can judge (and check) the numbers we publish.

1. The panel

GroupQuestionsWhat it coversEngines
California venues40Bars, nightclubs, live music, restaurants and brunch in Los Angeles, San Francisco and San DiegoChatGPT, Google AI Mode, Gemini daily; Perplexity every Monday
Ticker-mapped consumer and business categories20Categories where answers name public companies (airlines, banks, payments, streaming, fast food, beverages); each tracked brand is mapped to its listingSame as venues
Software categories (continuity set)12The original v1 software prompts (CRM, project management, accounting...)Two engines a day on a 5-day rotation

2. What we record per answer

Names are matched against a fixed list per question plus any other proper names the engine returns; matching rules are versioned with the panel.

3. AI Nightlife Index

The AI Nightlife Index aggregates the California venue questions by city. For each venue we report: the share of answers that name it (across engines and days), its average position when named, how many engines name it, and which sources the engines cite for it. Editions are monthly; the first covers October 20, 2026 through November 15 and publishes Monday, November 16, 2026. Venues named fewer than three times in a month are not ranked. We never rank a venue on a single answer, and we do not accept payment for placement.

4. Provably unrevised history

Right after collection each day, the folder is sealed:

  1. SHA-256 of every file, including a frozen copy of that day's question list and engine settings
  2. A Merkle root over those hashes, and a link to the previous day (prev_manifest_sha256), forming a hash chain: a day cannot be changed, removed or inserted without breaking every later day
  3. An Ed25519 signature over the manifest
  4. An OpenTimestamps proof that anchors the manifest in the Bitcoin blockchain, so even we cannot backdate it

Only the proofs are published, in the public repository wrenfielddata/wrenfield-history-proofs, together with a verifier (the first upload of the proofs sealed so far is pending; they are timestamped already, so publishing later does not weaken them). The data stays private; anyone we share a day's files with can confirm they match. Sealed so far: 1 day(s), from 2026-10-19. The first day (Oct 19, 2026) was sealed a few hours after collection; every later day is sealed minutes after.

pip install cryptography opentimestamps-client
python3 verify.py proofs/2026/2026-10-19 --data ./2026-10-19
ots verify proofs/2026/2026-10-19/manifest.json.ots

5. Limits

FAQ

Do you log what customers run in your tools?

No. The panel is our own fixed list of public questions, paid for by us. We do not log, read or reuse inputs or outputs from customer runs, and we dropped an earlier plan to collect anonymized usage.

Why API answers and not screenshots?

APIs give the same question the same way every day and return citations in structured form. They can differ from what a signed-in consumer sees (personalization, location, model version), so we report patterns over many days rather than single answers.

Can I get the raw data?

The daily data is private. Aggregated results are published here (for example the AI Search Index and, from Monday, November 16, 2026, the AI Nightlife Index). For research or licensing, email [email protected].

What if you find an error?

Sealed days are never edited. A correction is published as a new, separately sealed file that references the original, so both stay verifiable.

Measure your own brand the same way

The AI Search Visibility Tracker runs this method on your questions, brands and competitors, on a schedule. Agencies: see the agency plan.