Home / Tools / AI Overview tracker: how to track Google AI Overviews for your keywords
Guide
AI Overview tracker: how to track Google AI Overviews for your keywords
What to measure, a real sample of eight keywords, what 100, 500 or 2,000 keywords cost and how to run it for free this week.
The short answer
An AI Overview tracker does three things: it tells you which of your keywords trigger a Google AI Overview, which sources the Overview cites, and whether your site or brand is among them. Subscription trackers charge about $99 a month per domain for this (Semrush's AI Visibility Toolkit is $99 a month for one domain). Our Google AI Overview Scraper charges $0.0025 per keyword checked (about $2.50 per 1,000), with no subscription: 100 keywords checked weekly is about $1.08 a month.
AI Overviews are common in agency and marketing searches. In our own study, 515 of 730 Google searches (71%) for agency terms such as "seo agency miami" and "law firm marketing agency" showed one (method and tables).
What to track
| Metric | What it tells you | Where it comes from | |
|---|---|---|---|
| Trigger | Does Google show an AI Overview for this keyword at all? | Present or absent on the results page | |
| Cited sources | Which pages and domains the Overview links to, in order | The source list attached to the Overview | |
| Your citation | Is your domain one of the sources, and at which position? | Your domain matched against the source list | |
| Brand mention | Is your brand named in the answer text, even without a link? | Brand names matched against the Overview text | |
| Organic position | Where you rank in the normal results for the same keyword | Organic top 10 from the same page |
Clicks lost to AI Overviews are a separate thing: only Google Search Console and your analytics can show them. A tracker shows what Google displayed, not what visitors did.
A real sample, run Oct 27, 2026
We ran the 8 keywords below through the Google AI Overview Scraper (US, desktop, standard mode). 7 of 8 showed an AI Overview. Our own domain was cited in none of them.
| Keyword | AI Overview shown | Sources cited | Words | First cited domains | |
|---|---|---|---|---|---|
| ai overview tracker | No | 0 | – | none | |
| best rank tracker | Yes | 8 | 185 | zapier.com, onelittleweb.com, nathanojaokomo.com | |
| best seo agency in miami | Yes | 7 | 416 | designrush.com, google.com, thumbtack.com | |
| how to get cited in ai overviews | Yes | 6 | 250 | searchintel.tech, cited.md, softtrix.com | |
| how to track google ai overviews | Yes | 10 | 329 | aiseotracker.com, linkedin.com, instagram.com | |
| semrush vs ahrefs | Yes | 9 | 304 | drewgarrett.org, onelittleweb.com, ecommercetrix.com | |
| what is generative engine optimization | Yes | 13 | 398 | coursera.org, en.wikipedia.org, reply.com | |
| white label seo reporting | Yes | 11 | 366 | brightlocal.com, agencydashboard.io, beastmetrics.io |
Real output from one run on Oct 27, 2026. AI Overviews change from check to check: "ai overview tracker" showed no Overview in this run, but did in a separate SERP check a few minutes earlier. That is why a tracker should re-check the same keywords on a schedule instead of reading one snapshot.
What it costs
| Keywords tracked | Weekly | Daily | |
|---|---|---|---|
| 100 | $1.08 a month | $7.50 a month | |
| 500 | $5.41 a month | $37.50 a month | |
| 2,000 | $21.65 a month | $150 a month |
$0.0025 per keyword checked in standard mode (Apify Free-plan price; paid plans are lower). Failed checks are free. Weekly = 4.33 runs a month. A fast mode is available at a higher per-query price.
The difference to a subscription is what you hold: a dashboard keeps a fixed set of prompts for you, while the scraper returns rows you can export to CSV or Excel, load into a sheet or schedule through Apify. If you want charts and alerts without building them, a subscription is easier. If you want the data cheaply, or for many clients, pay per check is the lower bill.
How to run it
- Open the Google AI Overview Scraper and paste your keywords, one per line. Questions, comparisons and "best X" searches trigger Overviews most often.
- Add your domain under Your domains and your brand names under Brands.
- Pick the country, language and device. Overviews differ by location and device, so match your customers.
- Run it, then open the AI Overviews view (one row per keyword) or the Cited sources view (one row per source).
- Save the run as a task and schedule it weekly. Compare the
target_citedcolumn week to week.
Track the other AI engines too
Google AI Overviews are one of four places buyers get AI answers. ChatGPT, Perplexity, Gemini and Google AI Mode name different businesses: in our study only 17% of the agencies that were ever named were named by all four engines. For a quick look at one business across all four, use the free AI check. For agencies, the GEO audit and white-label reports cover every client.
FAQ
What is an AI Overview tracker?
A tool that checks Google searches for an AI Overview and records whether it appears, which sources it cites and whether your site or brand is mentioned, usually over time.
How do I track Google AI Overviews for my keywords?
Run a list of keywords through an AI Overview scraper with your domain and brand names added, in the country and on the device your customers use, and repeat on a schedule. The result per keyword is: Overview shown or not, the cited sources and whether you are among them.
How much does AI Overview tracking cost?
Subscription tools start at about $99 a month for one domain. The Google AI Overview Scraper costs $0.0025 per keyword checked, so 100 keywords checked weekly is about $1.08 a month.
Why does an AI Overview appear for one check and not the next?
Google decides per search, and answers vary by location, device and time. Treat one check as a snapshot and compare the same keywords over several weeks.
Can a tracker show how many clicks AI Overviews cost me?
No. It shows what Google displayed. Click loss comes from Google Search Console and your analytics.
Is it allowed to scrape AI Overviews?
The Actor reads public Google results pages through a commercial data provider (DataForSEO). It does not log in to any account. Read your own legal obligations before you use any data at scale.
Sources
- Google AI Overview Scraper on the Apify Store
- Our study: State of AI search visibility for agencies, Oct 2026
- Semrush AI Visibility Toolkit pricing
- Search volume: Google Ads data via DataForSEO, US, Oct 27, 2026 (our run)
Search volume is the US monthly average. Competitor prices are list prices in USD read on Oct 27, 2026; vendors change prices, so check the source before you buy. Our prices are read from the Apify API when this page is built (Apify Free-plan tier). Trademarks belong to their owners; Wrenfield Data is not affiliated with any vendor named here.
Want to see it on a real client?
Get one free white-label client packet (no card, no call), or run your own domain through the instant check in about a minute.
Get a free client packet Free AI check (1 minute) $99 audit, 5 client domains