White-label SEO reporting with an AI visibility section

The section your reports are missing

Any client can type "best [their category] in [their city]" into ChatGPT, and the reports you already send (rankings, traffic, links) do not show what comes back. A white-label SEO report needs a short AI visibility section: the same buyer questions, asked live on the AI engines, with who is named and which pages are cited.

Build it into the monthly or weekly report instead of selling it as a separate project. It gives the account manager a new number to move and a reason to keep the retainer.

What to put in the section

1. AI visibility score. Share of answers (10+ buyer questions × 4 engines) that name the client.
2. Per-engine split. ChatGPT, Perplexity, Gemini and Google AI Mode behave differently: in our 7,910-answer study ChatGPT named the checked agency in 7.2% of answers and Google AI Mode in 3.6%.
3. Competitors named instead, with the quote from the answer.
4. Cited sources, flagged where they are list pages or directories you can get onto.
5. Week-over-week change on the same question set.
6. Next actions, ranked.

Our client packet is exactly this, branded with your agency name and color and no Wrenfield branding. See a sample.

What it costs to produce

Weekly = 4.33 runs a month at $12 per client packet ($8 at 20+ clients, $7 at 50+). Monthly packets cost one quarter of that. A re-run in the same week is served from cache at no charge, and incomplete packets are not charged.

That is your cost, not your price. Whether to include it in the retainer or sell it as an add-on is your call; the arithmetic is simply what each client's section costs to make.

How to run it for a whole client book

1. Export your clients as CSV: client, domain, brand, competitors and either a category or your own questions.
2. Add your agency name, logo URL and color in the Agency AI Visibility Reports tool on Apify. It first writes a quote with the maximum price.
3. Run it. Each client gets a branded HTML and PDF; a portfolio page ranks the book by change so the account team knows who to call first.
4. Schedule the saved task weekly. Same book ID means each run compares against the previous week.

Prefer not to run it? The $799 managed package covers 20 clients for 4 weeks and we email the packets, and the $99 audit covers up to 5 client domains once.

Dashboards vs finished packets

Reporting dashboards (AgencyAnalytics, DashThis and similar) are good at pulling Google Analytics and Search Console into a client login. They do not ask the AI engines your clients' buyer questions. A finished packet is a PDF you attach to the report you already send; it does not replace your dashboard and does not need a seat for each client.

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