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Pricing comparison · checked Oct 19, 2026
SerpApi alternative
SerpApi charges per search on a monthly plan; we charge per result with no plan. Here is the math for Google Trends, Google Jobs and competitor ads, including where SerpApi comes out ahead.
The short answer
SerpApi sells monthly plans of searches, from 250 free searches up to millions. Each successful search costs the same whatever it returns, from $0.0092 to $0.025 on the self-serve plans listed below. Our tools charge per result, with no plan. Which is cheaper depends on how many useful rows one search gives you.
SerpApi plans (list prices)
| Price / month | Searches / month | Cost per search | |
|---|---|---|---|
| Starter | $25 | 1,000 | $0.0250 |
| Developer | $75 | 5,000 | $0.0150 |
| Production | $150 | 15,000 | $0.0100 |
| Big Data | $275 | 30,000 | $0.0092 |
Free plan: 250 searches/month. Only successful, non-cached searches count. Larger plans run up to 54M searches/month.
Use case by use case
| Wrenfield Data (per result) | SerpApi (per search) | |
|---|---|---|
| Google Trends for one term: interest over time + by region + related queries | $0.003 per term analysed, all three included (Google Trends Scraper) | 3 searches (one per data_type): $0.028 to $0.075 |
| 1,000 Google Jobs listings | $2 + $0.002 per run (Google Jobs Scraper) | Up to 10 results per page, so about 100 searches: $0.92 to $2.50 |
| Competitor ads from Google Ads Transparency Center | $1.50 per 1,000 ad creatives with details (Google Ads Transparency Scraper) | Per search (results page) |
| Google organic rank checks | Google Rank Tracker Launching soon | Per search |
| Commitment | None. Pay per result, cap any run | Monthly subscription; cancel anytime |
| Legal coverage | Standard Apify terms | U.S. Legal Shield on Production plans and up |
| AI agents | MCP via mcp.apify.com, agentic payments | Markdown output option; API |
Where each one wins
- Google Trends: we win clearly, because SerpApi bills each data type as a separate search and we bill once per term.
- Google Jobs: it depends on your plan. At $2 per 1,000 jobs we beat SerpApi's smaller plans, but its larger plans (from $0.92 per 1,000) are cheaper if you use most of your monthly searches. Our scraper adds full descriptions, normalized salary and every apply link to each row, and has no monthly fee.
- Many different Google engines from one key, or very high volume: SerpApi. It covers dozens of engines and offers guaranteed hourly throughput.
- Occasional or spiky jobs, no-code users, agents: us. Nothing is wasted in quiet months, and runs export straight to CSV or Sheets.
FAQ
Is there a free SerpApi alternative?
Apify's Free plan includes $5 of usage credit every month, which covers about 1,600 Google Trends terms or 2,500 Google Jobs listings with our tools at today's prices. SerpApi's free plan gives 250 searches a month.
Does SerpApi charge for empty results?
SerpApi counts every successful search, whatever it returns; cached, errored and failed searches are free. Our tools charge per row saved, so terms with no data and failed items are free on most tools.
Can I switch from SerpApi without rewriting my code?
The output shape is different. Our tools return flat rows (one per job, ad or term) instead of a nested results page. Most teams keep one small mapping function. Each tool page lists every output field.
Sources
Competitor prices are list prices from the linked pages, checked Oct 19, 2026 (monthly billing, USD). Our prices are read from the Apify API at build time and are the Apify Free-plan tier; paid Apify plans get lower tiers. Vendors change prices; check the source before you buy. Trademarks belong to their owners. Wrenfield Data is not affiliated with SerpApi, DataForSEO, Ahrefs or Semrush.
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