Keyword Gap & Opportunity Report

Keywords up to 3 competitors rank for on Google and your client's domain doesn't: volume, difficulty, intent, competing URLs and why each was picked. Top 20 re-checked on the live Google top 10. CSV-ready dataset + HTML report. One flat price per report.

Run it on Apify API & MCP

Price: $9 per keyword gap report
Works with: Apify Console, REST API, Python, JavaScript, MCP (Claude, Cursor, VS Code), n8n, Make, Zapier
Last updated: 2026-10-28

Output fields

From the Actor's dataset schema. Every row has the same flat shape, so it drops straight into a spreadsheet, a database or an agent's context.

Field	Type	Description
`rank`	integer	Position in this report (live-confirmed gaps first, then by opportunity score)
`keyword`	string	Keyword at least one competitor ranks for on Google and the client domain does not
`opportunity_score`	number	0-100: 25% demand, 20% ease (100 - KD), 20% topic fit, 15% competitor overlap, 10% intent, 10% best competitor position
`search_volume`	integer	Average monthly Google searches (Google Ads data). null = unavailable
`search_volume_status`	string	measured, zero (Google reports no searches) or unavailable (no value; not the same as zero)
`search_volume_month`	string	Latest month covered by the volume data (YYYY-MM)
`cpc_usd`	number	Average Google Ads cost per click, USD
`competition_level`	string	Google Ads competition: LOW, MEDIUM, HIGH
`topic_fit`	number	0-1: share of the keyword's words found on the client's homepage (title, headings, links). null = site could not be read
`topic_fit_status`	string	measured or unavailable
`keyword_difficulty`	integer	Keyword difficulty 0-100. null = unavailable
`keyword_difficulty_status`	string	measured or unavailable
`search_intent`	string	Main intent: informational, commercial, transactional, navigational
`search_intent_status`	string	measured or unavailable
`competitors_ranking`	integer	How many of the competitors rank for the keyword (database)
`competitor_positions`	string	Each ranking competitor with its Google position, e.g. 'zendesk.com #4; intercom.com #7'
`best_competitor`	string	Competitor with the best position
`best_competitor_position`	integer	That competitor's Google position (database)
`best_competitor_url`	string	The competitor page that ranks
`competing_urls`	string	All ranking competitor URLs, separated with ' \| '
`competitor_traffic_estimate`	integer	Modeled monthly visits competitors get from the keyword (provider estimate)
`serp_features_labs`	string	SERP features seen in the database snapshot (AI Overview, People Also Ask, ...)
`selection_reasons`	string	Why the keyword was picked, in plain language, separated with '; '
`live_checked`	boolean	Whether the keyword was re-checked on the live Google top 10

Pricing

Pay per result, billed by Apify. No subscription and no minimum. Discount tiers apply automatically on paid Apify plans.

Event	Free plan	Bronze	Silver	Gold
Keyword gap report main One completed report: up to 3 competitors, up to 300 gap keywords with volume, difficulty, intent, competing URLs and selection reasons, the top 20 re-checked on the live Google top 10, CSV dataset and HTML report. Not charged if any competitor fails or nothing matches the filters.	$9	$9	$9	$9

Example input

This is the prefilled input on the Store page. Keep it and click Start to see real data in seconds.

{
  "clientDomain": "helpscout.com",
  "competitors": [
    "zendesk.com",
    "freshworks.com",
    "intercom.com"
  ],
  "location": "United States",
  "language": "English"
}

Use it from code, no-code or an AI agent

cURL (one request, returns rows)

curl -X POST \
  "https://api.apify.com/v2/acts/wrenfield-data~keyword-gap-report/run-sync-get-dataset-items" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"clientDomain": "helpscout.com", "competitors": ["zendesk.com", "freshworks.com", "intercom.com"], "location": "United States", "language": "English"}'

Python

# pip install apify-client
import os
from apify_client import ApifyClient

client = ApifyClient(os.environ["APIFY_TOKEN"])
run = client.actor("wrenfield-data/keyword-gap-report").call(
    run_input={
    "clientDomain": "helpscout.com",
    "competitors": [
        "zendesk.com",
        "freshworks.com",
        "intercom.com"
    ],
    "location": "United States",
    "language": "English"
},
    max_total_charge_usd=1.00,  # hard cap for this run
)
for row in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(row)

JavaScript / Node

// npm i apify-client
import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('wrenfield-data/keyword-gap-report').call({
  "clientDomain": "helpscout.com",
  "competitors": [
    "zendesk.com",
    "freshworks.com",
    "intercom.com"
  ],
  "location": "United States",
  "language": "English"
}, { maxTotalChargeUsd: 1 });
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

MCP (Claude, Cursor, VS Code, any MCP client)

{
  "mcpServers": {
    "wrenfield-keyword-gap-report": {
      "url": "https://mcp.apify.com?tools=wrenfield-data/keyword-gap-report"
    }
  }
}

Remote MCP server hosted by Apify. Sign in with OAuth on first use, or send Authorization: Bearer <APIFY_TOKEN>. The tool appears as wrenfield-data--keyword-gap-report. More client setups on the MCP page.

n8n, Make, Zapier

Use the official Apify node or app, pick Run Actor, enter wrenfield-data/keyword-gap-report and paste the input JSON above. Then read the run's dataset items. Ready-made n8n workflows are on the n8n templates page.

For AI agents and code generators: this page as Markdown · OpenAPI 3 spec (run, run-sync and dataset endpoints).

FAQ

How much does Keyword Gap cost?

$9 per keyword gap report on the Apify Free plan, billed per result by Apify with no subscription. Higher Apify plans get the discounted tiers shown in the pricing table. You can cap any run with a maximum cost.

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Try Keyword Gap & Opportunity Report now

Open it on Apify, keep the prefilled example and click Start. The Apify Free plan includes $5 of monthly credit, no card needed.

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Keyword Gap & Opportunity Report

Output fields

Pricing

Example input

Use it from code, no-code or an AI agent

FAQ

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