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AI Search Index · 2026-10-19 · US, English
Payroll & HR software: what AI engines recommend
Prompt: "What is the best payroll and HR software for a small business?". Gusto was named first by 4 of 4 engines. Named by all four: Gusto, Rippling. Not mentioned by any engine: Deel.
Brand scorecard
| Brand | Mentioned by | Avg. position when mentioned | Own site cited |
|---|---|---|---|
| Gusto | 4 / 4 | 1.0 | 3 / 4 |
| Rippling | 4 / 4 | 2.5 | 2 / 4 |
| ADP | 3 / 4 | 3.0 | 4 / 4 |
| BambooHR | 1 / 4 | 2.0 | 0 / 4 |
| Paychex | 1 / 4 | 3.0 | 1 / 4 |
| Deel | 0 / 4 | - | 0 / 4 |
Answer by engine
ChatGPT
Model: gpt-6 · 726 words
Named first: Gusto
Tracked brands, in order: Gusto > Rippling > ADP
Other brands named: QuickBooks Payroll, OnPay
Cited domains (7): fitsmallbusiness.com, gusto.com, patriotsoftware.com, rippling.com, adp.com, quickbooks.intuit.com, onpay.com
Perplexity
Model: sonar · 273 words
Named first: Gusto
Tracked brands, in order: Gusto > Rippling > Paychex > ADP
Cited domains (9): pcmag.com, adp.com, sitepoint.com, paycom.com, fitsmallbusiness.com, paychex.com, paylocity.com, onpay.com, hibob.com
Gemini
Model: 3.5 Flash-Lite · 517 words
Named first: Gusto
Tracked brands, in order: Gusto > BambooHR > Rippling
Cited domains (8): zapier.com, patriotsoftware.com, adp.com, quickbooks.intuit.com, gusto.com, newsweek.com, cnbc.com, inovapayroll.com
Google AI Mode
Model: google-ai-mode · 266 words
Named first: Gusto
Tracked brands, in order: Gusto > ADP > Rippling
Cited domains (6): reddit.com, gusto.com, adp.com, rippling.com, onpay.com, justworks.com
Most-cited domains in this category
adp.com (4), onpay.com (3), gusto.com (3), fitsmallbusiness.com (2), patriotsoftware.com (2), rippling.com (2), quickbooks.intuit.com (2), paychex.com (1)
FAQ
Which payroll & hr software does ChatGPT recommend?
Asked "What is the best payroll and HR software for a small business?" on 2026-10-19 (US), ChatGPT named Gusto first, then Rippling, ADP.
Do AI engines agree on the best payroll & hr software?
Gusto was named first by 4 of 4 engines. Named by all four: Gusto, Rippling. Not mentioned by any engine: Deel.
One prompt, one run per engine, so treat this as a snapshot. Method, all categories and the CSV: AI Search Index.
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