Sample white-label report made by Wrenfield Data with the SEO Agency Report tool on Oct 19, 2026 from public data. "Northwind Digital" is a fictional agency used to show the branding options. Not commissioned by, sent to, or affiliated with the site owner. Back to the agency plan

Northwind Digital

2026-10-19
United States · English

SEO & AI Search Visibility Report

joespizzanyc.com · sample report (public data)

43/100 Domain authority	5,723 Ranking keywords	1,357 Top-10 keywords	193,586 Est. monthly traffic
$199,793 Traffic value / mo	52/100 Mobile speed	7/10 AI mentions

Executive summary

Ranks for 5,723 Google keywords (1,357 in the top 10), worth about $199,793/month in equivalent ad spend.
Last month: 4,590 new and 1,566 lost ranking keywords.
10 "striking distance" keywords rank in positions 4-20 and could move to page one with on-page work (e.g. "new york pizza near me", position 17).
Top competitor tripadvisor.com gets over 100x more estimated organic traffic.
Domain authority 43/100 vs. a competitor average of 57/100.
Homepage mobile performance 52/100; Core Web Vitals: passed.
Mentioned in 7 of 10 AI answers (ChatGPT and Google AI Mode); cited as a source in 2.

Priority recommendations

Optimise the pages ranking 4-20 for the 10 quick-win keywords listed below: improve titles, headings and internal links, and expand content to match search intent.
Run a content-gap analysis against tripadvisor.com: target the keywords it ranks for that this site doesn't.
Close the authority gap with digital PR, partner and supplier links, and reclaiming broken backlinks.
Speed up the mobile homepage, starting with: Reduce unused JavaScript.
1 tracked keyword(s) show a Google AI Overview that does not cite this site; add concise, well-structured answers (FAQ, definitions, tables) to the ranking pages.
3 target keyword(s) have low difficulty (KD < 30) but no top-10 ranking yet: "best pizza nyc", "pizza near times square", "new york style pizza". Create or improve a dedicated page for each.

Organic search performance

Google position

Keywords

177

2-3

125

4-10

1,055

11-20

915

21-50

1,243

51-100

2,208

Top keywords by traffic (25 of 5,723)

Keyword	Pos.	Volume	KD	Intent	Traffic
joe's pizza	1	450,000	12 (very easy)	navigational	120,759
joe's pizza broadway	1	201,000	25 (easy)	navigational	25,088
joe's pizza pizza	1	18,100	29 (easy)	navigational	5,584
joe's pizza nyc	1	49,500	26 (easy)	navigational	5,210
joe pizza	1	450,000	19 (easy)	navigational	4,596
joe's pizza greenwich village	1	33,100	38 (possible)	navigational	4,322
joe's pizza carmine	1	33,100	38 (possible)	navigational	3,455
joe's pizza near me	1	90,500	13 (very easy)	transactional	3,067
joe's pizza new york	1	9,900	26 (easy)	navigational	1,424
pizza	54	4,090,000	40 (possible)	transactional	1,198
joe's pizza west village nyc	1	33,100	36 (possible)	navigational	1,101
pizza nyc	2	6,600	33 (possible)	navigational	862
joe's pizza cambridge	1	1,300	9 (very easy)	navigational	662
joes pizza ann arbor	1	2,900	9 (very easy)	navigational	653
joe's pizza miami	1	1,900	7 (very easy)	navigational	644
joe's pizza ann arbor	1	2,900	13 (very easy)	navigational	632
joe's pizza broadway menu	1	1,600	10 (very easy)	navigational	630
joe's pizza times square	1	5,400	26 (easy)	navigational	432
joe's pizza ny	1	1,300	25 (easy)	navigational	401
joe's pizza west village	1	880	38 (possible)	navigational	347
joe's pizza 7 carmine st new york ny 10014	1	720	25 (easy)	transactional	300
prince street pizza	36	246,000	14 (very easy)	navigational	253
joe's pizza boston	1	480	6 (very easy)	navigational	244
joe's pizza new york broadway	1	480	38 (possible)	navigational	244
pizza nyc near me	1	40,500	39 (possible)	transactional	240

The full list of top keywords is in the JSON dataset.

Quick wins: keywords in positions 4-20

Keyword	Pos.	Volume	KD	Ranking URL
new york pizza near me	17	40,500	10 (very easy)	/
joey's pizza	19	33,100	13 (very easy)	/locations
pizzería	20	27,100	65 (difficult)	/
joe's near me	5	12,100	41 (possible)	/locations
pizza restaurants nyc	9	12,100	14 (very easy)	/
pizza new york	14	12,100	18 (easy)	/
joe's pizzeria	4	8,100	22 (easy)	/
joes pizzeria	5	8,100	16 (easy)	/
joe's ny pizza	12	6,600	22 (easy)	/
joe g restaurant nyc	15	5,400	0 (very easy)	/

Target keywords

Keyword	Volume	KD	Intent	Your position	AI Overview
best pizza nyc	14,800	27 (easy)	commercial	not in top 20	none
pizza near times square	880	2 (very easy)	navigational	not in top 20	none
new york style pizza	90,500	0 (very easy)	transactional	not in top 20	shown, not cited

Competitor benchmark

Domain	Authority	Keywords	Est. traffic	Traffic value	Shared keywords
joespizzanyc.com	43	5,723	193,586	$199,793	–
tripadvisor.com	88	18,257,009	136,588,164	$174,296,892	3,728
joes.net	41	6,806	34,430	$57,288	2,557
sloppyjoes.com	48	17,290	75,387	$15,070	2,346
traderjoes.com	62	166,001	4,990,749	$2,910,871	1,972
joesstonecrab.com	46	5,403	40,369	$126,303	1,938

Live Google results for tracked keywords

Keyword	You	Competitors in top 20	Top 3 results
best pizza nyc	–	–	guide.michelin.com, reddit.com, travel.yahoo.com
pizza near times square	–	tripadvisor.com #12	pizza316.square.site, popspizzas.com, facebook.com
new york style pizza	–	tripadvisor.com #2	youtube.com, tripadvisor.com, yelp.com
pizza nyc near me	1	tripadvisor.com #9	joespizzanyc.com, johnspizzerianyc.com, yelp.com
new york pizza near me	–	tripadvisor.com #5	m.yelp.com, yelp.com, yelp.com

Authority & backlinks

Domain authority (0-100)	Backlinks	Referring domains	Dofollow share	Spam score	Broken backlinks
43	14,345	3,866	96%	12	5

Technical: homepage speed

https://joespizzanyc.com/ · Google PageSpeed Insights (Lighthouse)

Device	Performance	SEO	Accessibility	Best practices	LCP	CLS	Core Web Vitals (real users)
Mobile	52	92	94	100	11.6 s	0	passed
Desktop	86	92	95	100	1.7 s	0.08	passed

Top speed fixes (mobile)

Reduce unused JavaScript (~2.3 s)
Improve image delivery (~1.6 s)
Use efficient cache lifetimes (~1.4 s)
Reduce unused CSS (~0.9 s)
Avoid multiple page redirects (~0.8 s)

AI search visibility

Brand mentioned in 7 of 10 answers (70%) and cited as a source in 2, across ChatGPT and Google AI Mode.

Prompt	Engine	Mentioned	Cited	Competitors mentioned
What is the best pizza place near Times Square for authentic New York style pizza?	ChatGPT	yes	no	joes.net
What is the best pizza place near Times Square for authentic New York style pizza?	Google AI Mode	yes	no	–
How does the quality of pizza delivery in NYC compare between different neighborhoods?	ChatGPT	yes	no	–
How does the quality of pizza delivery in NYC compare between different neighborhoods?	Google AI Mode	no	no	–
Can you recommend a pizza restaurant in NYC that offers both takeaway and delivery?	ChatGPT	yes	no	joes.net
Can you recommend a pizza restaurant in NYC that offers both takeaway and delivery?	Google AI Mode	no	no	–
Which area in NYC has the best New York style pizza that's close to popular tourist spots?	ChatGPT	yes	yes	–
Which area in NYC has the best New York style pizza that's close to popular tourist spots?	Google AI Mode	yes	yes	joes.net
What should I look for when choosing the best pizza near me in New York City?	ChatGPT	no	no	–
What should I look for when choosing the best pizza near me in New York City?	Google AI Mode	yes	no	–

Sources AI engines cite most for these prompts: google.com (5), theinfatuation.com (3), reddit.com (2), yelp.com (2), joespizzanyc.com (2), tourme.app (1), timeout.com (1), nypizzasuprema.com (1)

About this report

Keyword, traffic and competitor estimates come from a licensed SEO database of Google results for the selected market; traffic is a modelled estimate, not analytics data. Domain authority is a 0-100 score based on the backlink graph. Speed scores come from Google PageSpeed Insights. AI visibility is a point-in-time check of live ChatGPT and Google AI Mode answers; answers vary between runs.