Prepared for MailerLite · mailerlite.com
Brevo was named in 20 of the same 32, Mailchimp in 19. We asked ChatGPT, Perplexity, Gemini and Google AI Mode the 8 questions a buyer asks before choosing.
United States · data collected Oct 22, 2026 · Week 43, 2026 (Oct 19 – Oct 25) (baseline week)
| Q1 | Q2 | Q3 | Q4 | Q5 | Q6 | Q7 | Q8 | |
|---|---|---|---|---|---|---|---|---|
| ChatGPT | ||||||||
| Perplexity | ||||||||
| Gemini | ||||||||
| Google AI Mode |
Executive summary
Three lines to read before anything else. The action queue below has 5 items, highest impact first.
Named in 29 of 32 answers (90.6%). Strongest on ChatGPT (8 of 8).
Brevo is named in 20 of 32. 3 answers name a tracked competitor but not MailerLite: those are the openings.
Win the top pick from Kit. Publish an honest "MailerLite vs Kit" comparison and make sure review sites state where MailerLite is the better choice.
Competitive picture
Answers (of 32) that name each tracked business, and how MailerLite does on each engine.
Also named, not tracked:
Fastest wins
List, directory and review pages the engines cited in the 3 answers that named a competitor but not MailerLite. Competitor sites and image hosts are excluded. Getting onto these pages is the most direct route into the same answers.
| Page | Site | Answers citing it |
|---|---|---|
| 10 Best Email Marketing Software Of 2026 | forbes.com | 1 |
| The Best Email Marketing Software We've Tested for 2026 | pcmag.com | 1 |
| The Best Email Marketing Software for 2026 | uk.pcmag.com | 1 |
| Best Email Marketing Platform for Small Business in 2026 | salesforce.com | 1 |
| Best Email Marketing Service & Software Reviews of 2026 | business.com | 1 |
| Best Email Marketing Platform for Small Business in 2026 | salesforce.com | 1 |
Action queue
Each item is tied to the answers behind it: the question, which engines answered, who they named, and the pages they cite.
"What is the best email marketing tool for creators and newsletters?": 4 engines recommend Kit first; MailerLite appears further down.
ChatGPT“My starting recommendation is Kit for most independent creators.”
Perplexity“Kit (formerly ConvertKit) is the best all-around email marketing tool for creators and newsletter writers.”
"What is the cheapest reliable email marketing service?": 2 engines recommend Brevo first; MailerLite appears further down.
ChatGPT“My recommendation: Brevo for the lowest cost, or MailerLite for the best balance of affordability and ease of use.”
Perplexity“For most small businesses, Brevo is the cheapest reliable choice: it has a free plan with unlimited contacts and up to 300 emails per day, while paid plans start around $9/month for approximately 5,000 emails.”
You rank #6 on Google, but the AI Overview cites reddit.com, zapier.com, cotera.co.
Constant Contact is named in 7 answers but is not on this client’s competitor list.
Omnisend is named in 4 answers but is not on this client’s competitor list.
Detail
Position of MailerLite among tracked businesses in each answer (– = not named). Small text: the business named first.
| Question | ChatGPT | Perplexity | Gemini | Google AI Mode |
|---|---|---|---|---|
| Q1What is the best email marketing platform for a small business? | #1MailerLite | –Mailchimp | #1MailerLite | #1MailerLite |
| Q2What is the best email marketing tool for creators and newsletters? | #2Kit | #2Kit | –Kit | #2Kit |
| Q3What is the cheapest reliable email marketing service? | #2Brevo | #2Brevo | #2Mailchimp | #1MailerLite |
| Q4What is the best Mailchimp alternative? | #1MailerLite | #1MailerLite | #2Mailchimp | #2Mailchimp |
| Q5Which email marketing software has the best automation for a small budget? | #2Brevo | #1MailerLite | #1MailerLite | #2Brevo |
| Q6What is the best email newsletter tool for a nonprofit? | #3Mailchimp | #1MailerLite | #1MailerLite | #1MailerLite |
| Q7What is the easiest email marketing tool for beginners? | #1MailerLite | #1MailerLite | #1MailerLite | #1MailerLite |
| Q8What is the best email marketing software for an online course creator? | #2Kit | #3Kit | #2Kit | –Kit |
The same answers, scored for every tracked business.
| Business | Named in | Share of voice | Top pick | Avg. position | Own site cited |
|---|---|---|---|---|---|
| MailerLite | 90.6% | 27.1% | 46.9% | 1.55 | 34.4% |
| Brevo | 62.5% | 18.7% | 12.5% | 2.2 | 34.4% |
| Mailchimp | 59.4% | 17.8% | 15.6% | 2.21 | 12.5% |
| Kit | 56.2% | 16.8% | 25% | 2.94 | 12.5% |
| ActiveCampaign | 43.8% | 13.1% | 0% | 3.5 | 28.1% |
| Klaviyo | 21.9% | 6.5% | 0% | 4.43 | 6.2% |
Organic position (top 20, desktop) and whether the AI Overview on the same results page cites the site.
| Keyword | Position | AI Overview | Cited in it | Tracked competitors |
|---|---|---|---|---|
| email marketing software | not in top 20 | yes | no | Mailchimp #3, Brevo #17 |
| mailchimp alternative | #6 | yes | no | ActiveCampaign #7 |
| newsletter software | not in top 20 | yes | no | – |
Domains cited most often across these answers (the client’s own site excluded). Being listed, reviewed or quoted on them is the fastest route into AI answers.
Appendix
For each question and engine: whether the brand was named and its position among tracked businesses, the business named first, and the quote.
| Engine | Named | Named first | Quote |
|---|---|---|---|
| Q1What is the best email marketing platform for a small business? | |||
| ChatGPT | #1 | MailerLite | For most small businesses, I’d recommend MailerLite as the best overall starting point. |
| Perplexity | no | Mailchimp | |
| Gemini | #1 | MailerLite | Best Overall for Beginners & Simple Newsletters: MailerLite |
| Google AI Mode | #1 | MailerLite | MailerLite — Best for Simplicity and Value: Why it’s great: It offers a clean, distraction-free interface, an intuitive drag-and-drop editor, and a very approachable price-to-feature ratio. |
| Q2What is the best email marketing tool for creators and newsletters? | |||
| ChatGPT | #2 | Kit | 3. MailerLite: (Best for simplicity and value) |
| Perplexity | #2 | Kit | MailerLite: Best budget-friendly alternative for simple newsletters, landing pages, and basic automations. |
| Gemini | no | Kit | |
| Google AI Mode | #2 | Kit | MailerLite — Best for clean, affordable minimalism. |
| Q3What is the cheapest reliable email marketing service? | |||
| ChatGPT | #2 | Brevo | My recommendation: Brevo for the lowest cost, or MailerLite for the best balance of affordability and ease of use. |
| Perplexity | #2 | Brevo | Best deliverability and simplicity: MailerLite — starts around $10–$12/month and has reported strong inbox-placement results. |
| Gemini | #2 | Mailchimp | Best Overall Value for Small-to-Mid-Sized Lists: Mailercloud or MailerLite |
| Google AI Mode | #1 | MailerLite | MailerLite — Best overall budget-friendly balance. |
| Q4What is the best Mailchimp alternative? | |||
| ChatGPT | #1 | MailerLite | MailerLite is my top recommendation for most businesses switching from Mailchimp. |
| Perplexity | #1 | MailerLite | MailerLite is the best overall Mailchimp alternative for most small businesses and creators. |
| Gemini | #2 | Mailchimp | MailerLite — Best Overall / Best for Small Businesses & Clean Design |
| Google AI Mode | #2 | Mailchimp | MailerLite: Best overall budget & simplicity. |
| Q5Which email marketing software has the best automation for a small budget? | |||
| ChatGPT | #2 | Brevo | For a small budget, I'd start with Brevo or Sender for the best value, or MailerLite if you want easy-to-build automations. |
| Perplexity | #1 | MailerLite | MailerLite is the best overall choice for most small businesses on a tight budget: its free plan supports up to 500 subscribers and 12,000 monthly emails, while including a visual automation builder with branching logic and time delays. |
| Gemini | #1 | MailerLite | MailerLite — Best Overall Value & Simplest Visual Builder |
| Google AI Mode | #2 | Brevo | Brevo (formerly Sendinblue) and MailerLite offer the best email marketing automation for a small budget, depending on whether you price by email volume or subscriber count. |
| Q6What is the best email newsletter tool for a nonprofit? | |||
| ChatGPT | #3 | Mailchimp | For most nonprofits, I’d start by comparing Mailchimp, Brevo, and MailerLite. |
| Perplexity | #1 | MailerLite | MailerLite is the best overall choice for most nonprofits that primarily need attractive newsletters, simple automation, audience segmentation, and an easy-to-use editor. |
| Gemini | #1 | MailerLite | Best Overall for Value & Simplicity: MailerLite |
| Google AI Mode | #1 | MailerLite | MailerLite is the best overall email newsletter tool for most nonprofits because of its clean drag-and-drop editor, generous free tier, and 30% nonprofit discount. |
| Q7What is the easiest email marketing tool for beginners? | |||
| ChatGPT | #1 | MailerLite | My recommendation for a beginner is MailerLite. |
| Perplexity | #1 | MailerLite | MailerLite is the easiest overall choice for most beginners. |
| Gemini | #1 | MailerLite | When looking for the absolute easiest email marketing tool as a beginner, two platforms consistently stand out for their clean interfaces, gentle learning curves, and intuitive drag-and-drop builders: MailerLite and Mailchimp.www.salesforce.com |
| Google AI Mode | #1 | MailerLite | MailerLite – Widely considered the cleanest and most intuitive interface for beginners. |
| Q8What is the best email marketing software for an online course creator? | |||
| ChatGPT | #2 | Kit | If you're starting on a budget, consider MailerLite. |
| Perplexity | #3 | Kit | Best budget option: MailerLite — A practical choice for simple newsletters, landing pages, and basic automations at a lower cost. |
| Gemini | #2 | Kit | MailerLite — Best for Beginners & Budget-Conscious Creators |
| Google AI Mode | no | Kit | |
Each question was asked fresh on Oct 22, 2026 through each engine’s live interface or API (ChatGPT, Perplexity, Gemini and Google AI Mode) from United States, with no login or personalization. A business counts as named when its name or a listed alias appears in the answer; position is its order among tracked businesses. AI answers vary between runs: read single answers as signals and week-over-week trends as the measure.
Google positions are organic positions in the top 20 for a desktop search. Data comes from licensed providers.
Prepared by Northwind Digital for MailerLite. Week 43, 2026 (Oct 19 – Oct 25); this is the baseline week, so changes appear from the next round.